The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark, Carol S. Pearson

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes



The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes ebook




The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes Margaret Mark, Carol S. Pearson ebook
ISBN: 0071364153, 9780071381185
Page: 400
Publisher:
Format: pdf


Product DescriptionA brand's meaning--how it resonates in the public. One of the best examples of a successful 'outlaw' brand is Harley-Davidson. The hero and the outlaw building extraordinary brands through the power of archetypes. The Hero and The Outlaw is a fascinating book. Can't you just The subtitle is “Building Extraordinary Brands Through the Power of Archetypes. Pegasus is one of the authors' examples of a strong brand archetype, and is even featured on the cover. In the book "The Hero and the Outlaw - Building Extraordinary Brands Through the Power of Archetypes", authors Margaret Mark and Carol S. The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes List Price: $29.95 ISBN13: 9780071364157 Condition: New Notes: BRAND NEW FROM PUBLISHER! The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark, Carol S. One was a reading of The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes. ISBN13: 9780071364157Condition: NEWNotes: Brand New from Publisher. Your Price: $16.44- The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes. Building Extraordinary Brands Through the Power of Archetypes. Reminds me of a great book The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark and Carol S.